Casio G-Shock Military Matte Black GA-100-1A1 Men’s Watch

Casio is a well-known Japanese brand famous for its electronic items and watches. So, I was a little surprised when my colleague Matt came to me with a question, “Should I go for a Casio G-Shock watch – is it a good brand; What about quality?” he asked.

Matt isn’t a watch enthusiast and it was understandable that he wouldn’t know much about watches, so he wanted my opinion on this purchase which he seemed to have picked out at his wife’s insistence. Cautious guy that he is, Matt wanted to know everything about the product he would be investing in. And so, here’s what I set about explaining to him about Casio G-Shock watches.

Firstly, Casio’s G-shock series of wristwatches are built to be sturdy, more importantly the shock proof construction ensures that they will work, no matter the rough and tumble you put them through. Casio G-Shock watches are rugged and keep ticking even in the toughest conditions you may subject them to. It’s no surprise therefore that the Casio G-Shock, particularly the Casio G-Shock model GA-100-1A1 which Matt had set his sights on is a bestseller in the watch market.

There are several reasons for the popularity of the G-Shock watches, particularly amongst army men cops, adventure sportsmen and construction workers. The Casio G-Shock GA -100-1A1 is the choice of many because of its cool but rugged looks as well as durability and reliability.   Add to that the reputation of the Casio brand – that of producing quality timepieces performing consistently well in the most difficult of situations.

The Casio G-Shock GA-100-1A1 is by no means a small watch with its 50mm case diameter. Yet it does not feel heavy on the wrist due to its resin case and band. On the contrary, weighing just about 70g it is a comfortable fit.

The mineral crystal is protected by a chunky urethane bezel which is partly responsible for the manly look of the watch. Other features include a digital display and analog display, auto LED light, stopwatch, 29 time zones, countdown timer, 4 daily alarms and of course shock and magnetic resistance. The GA-100-1A1 is waterproof to a depth of 200 meters or 660 feet, water resistance that you’d expect from a professional dive watch. It’s another reason to like this timepiece.

When it comes to men’s accessories black is the preferred colour and Matt selected the obvious from the line up at City Watches Canada, an online watch store.  The Casio G-Shock Military Matte Black GA-100-1A1 Men’s Watch was available with the store (  for $114, a discount of 63%.

Casio watches are highly affordable and with such a large discount the deal becomes even sweeter. Sufficiently impressed with my narrative, Matt went ahead with his purchase and got the Casio G-Shock GA-100-1A1 within a couple of days. I hope you too are convinced enough to get yourself a Casio G-Shock soon.

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